So makeup is also about manufacturing and marketing – and reading “Flappers: A Madcap Story of Sex, Style, Celebrity, and the Woman who Made American Modern” was actually fascinating in terms of its discussion of the beauty industry. I had always assumed mass produced beauty came along about the time plastic did, namely sometime in the 1930s, and then in full force in the 1940s and 1950s. Turns out that cosmetics were mass manufactured and marketed as early as the 1920s. Advertising as an industry also began then. Prior to the 1920s, advertising as we know it, namely billboards and color and pictures, did not exist. Advertising agencies managed the sale of space at the end of newspapers for classified ads for various products, but with a focus on providing information and price, rather than advertising.
This is a fascinating book if you like things beauty-related. Do check it out.
As for beauty books in general, I am a huge fan of Bobbi Brown’s books. They are comprehensive, from the basic to the complicated, and cover makeup technique in addition to healthy skincare and beauty. Enjoy!
P.S. I am test running the new Bobbi Moisturizing Cream Compact Foundation today. I have only tried it on once when Diron expertly applied it on me. I had liked it enough that day to go back and get it a couple of weeks later, but now I actually need to try it.
General Disclosures & Disclaimers