As all of you know, Domino magazine is one of the latest victims of the bad economy. In fact, it didn’t even go digital only first – instead it was completely axed. This New York Times article describes well why they had great numbers reader-wise but not ad-wise.
Domino is a magazine I liked since the day it came out but I never got around to subscribing to it. I read it whenever I got a haircut or a pedicure. I even bought it a few times a year – usually at Penn Station or Union Station. It was a welcome distraction from the grayness of Amtrak.
Ironically, the year Domino came out was the year I decided to cut all of my magazine subscriptions – partially because I never read them all, partially because it was an awful lot of paper coming through the mail every month – and I was getting more and more information via the web. So I cancelled or let lapse all my subscriptions and waited to see which magazines I missed.
Within a year I had resubscribed to Real Simple and a couple of cooking magazines. And yes, Harper’s lured me back with a ridiculous $2 for the year deal. But I let that lapse again.
I have a theory that I probably would have resubscribed to Domino had it been part of my magazine simplication program – especially since the only reason I kept postponing getting a subscription was that I wanted to wait until I lived in just one city. Not just because it was a decorating magazine (and I wanted to wait until I was down to one apartment to think about prettifying), but also because 3 subscriptions was the optimal number as long as I was commuting (Real Simple and two rotating cooking magazines – I switch around year to year on those). And that’s why I waited to make a decision on which ones of the following to suscribe to: Domino, Lucky, Body and Soul. Even InStyle maybe.
Obviously I will make a decision sooner rather than later – and hopefully the ones I choose won’t go the Domino way. I am torn about the fact that magazines (especially niche ones with lower ad revenue) are going paperless. Don’t get me wrong – I think the paperless option is great. One should be able to get a print or a electronic subscription (or both). There are certainly magazines I would rather read on the web, but some really should be more tactile.
Do you prefer your magazines strictly paper or digital or does it depend on the magazine?
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