Earth Day Fashion Musings – CafePress and Partner to Make Carbon-Neutral Shirt

by Valerie on April 22, 2009 · 11 comments

So I admit it, as much as I recycle everything and don’t own a car and use public transportation, I don’t do so well at environmental awareness raising. Remember the “turn off the lights” thing a few weeks ago – I meant to blog about it, then remembered when I was supposed to have the electricity off. Go me.

That’s why I was super-excited when the nice folks marketing CafePress contacted me to see if I was interested in blogging about the CafePress exclusive carbon-neutral AnvilRecycled T-Shirt in honor of Earth Day and offered to send me a shirt. The more I learnt about the shirt and the partnership between CafePress and, the more excited I was to tell you all about it.

The proceeds from sales of the carbon-neutral t-shirt benefit, an organization dedicated to fighting global warming by making it easy and affordable to eliminate climate impact. The thing I really like about this shirt is that it is made from 69% pre-consumer recycled cotton – even though it is a new item in that it is comfy and soft, it’s actually recycled. How cool is that! And look at it – it is so cute! It says “Small Feet Are Sexy” – and it’s only $15 at CafePress and the proceeds go to

Other things you can do because it’s Earth Day – walk or take public transportation instead of driving, check out Canadian Lawyerista who is doing a round-up of Earth Day posts, and make a resolution about greening something in your life.

Image courtesy of CafePress

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{ 11 comments… read them below or add one }

1 Melita April 22, 2009 at 3:33 am

this is a very cool shirt and what an honor for you to blog about it.


2 AmyJean April 22, 2009 at 11:59 am

I love the shirt :)


3 {The Perfect Palette} April 22, 2009 at 5:41 pm

awesome shirt


4 Rosa's Yummy Yums April 22, 2009 at 6:03 pm

I don’t own a car and also take the bus or public transports… Nice shirt!




5 Rosa's Yummy Yums April 22, 2009 at 6:11 pm

Yes, here, the green habit is very well spread and you read/hear about it everywhere!




6 Mara (The Wedding Cabaret) April 22, 2009 at 7:09 pm

great tee!


7 Paul April 22, 2009 at 9:37 pm

It is a comfortable shirt as well, I am wearing one today!

Happy Earth Day and thanks for posting this!



8 April 23, 2009 at 10:53 pm

very cool. and I have small feet, love it!


9 Susan from Food Blogga April 26, 2009 at 9:25 pm

Damn. That is a fine shot of French fries.


10 City Girl May 6, 2009 at 1:11 am

Thanks so much for stopping by – I really was happy to share this recycled shirt with you all :)


11 Linkin Mall June 23, 2009 at 10:58 am

Recently CafePress began competing with the artists for whom it acts as printer and shipper.

CafePress rents web shops to its artists. The artist creates a website page and manually loads the desired blank products. The artist imports his image onto each product, arranges the products on the page, describes the products, titles the products and tags the images.

Initially, the artist would set a markup and received the markup for each product sold.

However, recently CafePress began competing with its artists, using the artists' own images. CafePress created a marketplace where a customer can search a keyword. That search brings up artist products. When the customer buys from the marketplace CafePress pays the artist 10% of the price CafePress set. Both the customer and the artist lose money. If the artist's shop sells a t-shirt for $21, the artist makes $3.01. If the marketplace sells the same shirt for $25, the artist gets $2.50. The customer pays $4 more, and the artist gets $0.51 less.

CafePress tells artists to "promote your own shop," but CafePress buys Google adwords using the very image tags the artist provided.

CafePress justifies this bait and switch of service terms by telling artists they can opt out if they don't like the new terms; however, many have spent as much as 7 or 8 years creating as much as 88000 images.

In spite of their sweat-equity, many shopkeepers (content providers) are building shops at other print-on-demand companies and then closing their CafePress shops due to the broken faith and trust, the financial hardship CafePress has delivered into so many lives, and the huge amount of time and dedicated effort all lost in the momentum of their own businesses. Would you keep your AMOCO station franchise if AMOCO built a company store across the street from you?


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