Almay Pure Blends Mascara {Beauty Monday}

by Valerie on July 27, 2009 · 3 comments

Beauty Monday is a weekly feature focusing on green beauty, paraben-free skincare and the beauty industry and marketing.

It’s no secret I love the Physician’s Formula Organic Wear Mascara.

Apparently, so does everyone else, because it is consistently out of stock at pretty much every drugstore and Target I venture into, and fairly hard to locate online.

So I needed a Plan B for natural mascara. Especially because I throw out my mascara every 4-6 weeks and I had held onto my one tube of Organic Wear Mascara for over 10 weeks. I knew I could go back to the Tarte all natural mascara, but I really wanted a drugstore mascara.

Enter Almay’s Pure Blends Voluminizing Mascara, which is also paraben-free and made up of 97.5% of naturally-sourced ingredients (in comparison the Organic Wear Mascara boasts 100%). The wear of the Almay is similar to the Organic Wear, though I think the Almay makes my lashes a little more coated. It doesn’t run or flake, so that’s good news.

And, most importantly, it’s at every CVS between my office and home AND on

As for which I would pick between the Almay and the Organic Wear? I think Organic Wear might have a tiny edge, just because I really loved the way my lashes felt when I was using it, but I like Almay almost as much and I love that it’s so much easier to find.

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{ 3 comments… read them below or add one }

1 michele July 28, 2009 at 1:04 am

I'm going to have to try this! My eyes get really irritated with regular mascaras – I tend to have better luck with the more natural formulas, but I haven't given the Almay a shot yet! Thanks! :)


2 Melita July 28, 2009 at 1:53 am

sounds great. i am always on the look out for a great mascara. do you have any idea if they make it in waterproof? if not, can you advise me of a good green waterproof mascara that is out there that won't break the bank?


3 The Curator July 28, 2009 at 2:28 pm

Glad you like it! Keep meaning to tell you, the beauty editor at Lucky magazine was raving about Kiehl's Marvelous Mineral Mascara in the July issue: Looks like another good one to try. :)


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